Wednesday, December 30, 2015

A bite of the Apple

As an Apple shareholder (through Mutual Funds) I am happy to report that this Naperville Apple store is always busy, even late after Christmas. Interesting story about these stores. No one at Apple, except Steve Jobs, thought they would work. Computers were purchased at big box outlets with parking near by. Not in retail stores. Jobs fought for high foot traffic areas. Stores like this were his vision and designed them with a clean look down to the last detail.